Employer brand plays an increasingly important role in the social media age. Customers often read reviews about a company, as well as its products and services, on Facebook, Yelp, and Amazon before making their buying decisions—which has made businesses sensitive and...
Because a wide range of factors influence business success, no industry or organization can consider itself completely immune to the possibility of layoffs—not even yours. On the positive side, the National Bureau of Economic Research reports that layoffs are...
Getting fired from your job can be emotionally devastating. A termination forces you to address immediate, often stressful concerns—like finding a new source of income and securing continuing health coverage. But because our jobs also touch on everything from our...
In the age of social media,brand building has transformed radically. Gone are the days when companiescould hone their brand perceptions largely through mission statements and pressreleases. Today, your brand reputation hinges less on the carefully-craftedcontent you...
Communicating layoffs is never an easy task. Delivering the news to exiting employees, remaining employees, and to the public requires detailed preparation. What happens after you’ve completed the layoff notification meeting? The effects of a layoff last far beyond...
